Pure lines. Precise angles. The Art Deco style, a study in elegant precision, was incorporated into the House's vocabulary in the 1920s and 30s at the initiative of Jean Puiforcat, a member of the fourth generation of the family. At the time, Paris was a shrine to grandiose architecture, including the Palais de la Porte Dorée, Le Grand Rex cinema and more. A constellation of Art Deco masterpieces, solemn and understated, that transformed the city and served as a muse for poetic souls. Jean Puiforcat, an artist of his time and a visionary businessman, then applied this art of austerity to his pitchers, boxes and tea services, inventing Art Deco silversmithing.
An eminent figure of the age, he was also active in all the creative circles of the 1920s: he could be seen at the decorative arts fair and the 1925 International Exhibition of Modern Industrial and Decorative Arts and alongside René Herbst, Charlotte Perriand and Le Corbusier. He was also a co-founder of the Union des Artistes Modernes, created in 1929 by Robert Mallet-Stevens.
However, unlike his illustrious architect friends, neither Jean Puiforcat nor his work ever ventured into austerity: their simple lines were adorned with exotic wood, shagreen and other luxurious finery. Regularly reproduced, today his work continues to reflect the spirit of the House, even in its contemporary collections. The fate of some of his creations has been spectacular: a replica of the famous clock designed by Jean Puiforcat in 1932 now adorns the facade of Barneys Department Store in New York, at the behest of architect Peter Marino who devised the structure in 1992. Puiforcat's vision of Art Deco is timeless. It will continue to inspire lovers of fine objects d'art for many years to come.