Flagship

48 avenue Gabriel
metamorphosis

48 avenue Gabriel
metamorphosis
Intérieur du magasin Puiforcat avenue Gabriel à Paris
Paris gave an avenue to the architect Ange-Jacques Gabriel where is located today, not far from the presidency of the Republic, the Puiforcat store. This new décor has just been redesigned by the Studio CMP, where you wander like in a Parisian home.
Intérieur du magasin Puiforcat avenue Gabriel à Paris

The table d'hôte is designed on the principle of a silversmith’s workbench, in a flower shape.
Installed between two «petals», the silversmith had all his tools at hand.
This unique piece of furniture was cut from a single piece from a centenary tree that fell in Normandy during the last great storm of the last century.

Coming across a sycamore panelling at the back of the apartment, in the cabinet, this space invites you to dream among the heritage collections, presented as medals struck on behalf of seaside resorts – Cannes, Bayonne, Deauville.

Intérieur du magasin Puiforcat avenue Gabriel à Paris
Intérieur du magasin Puiforcat avenue Gabriel à Paris

In the antechambers, but also in the great hall, open to street lights, the prestige pieces and silversmith's tools are mounted here and there, on pedestals, erected like statues, under the picture rails where they are grouped, in a hanging reminiscent of the galleries of the Louvre of yesteryear, photos and original drawings, conceptual matrices of the silversmithing.